Bluefin Tuna Fetches Unprecedented Sum of $3.2m at Japanese Capital New Year Sale
A bulky Pacific bluefin tuna created waves at the Tokyo's Toyosu fish market this Monday, securing a unprecedented bid of 510.3 million yen ($3.2 million; £2.4m) during the market's first auction of the new year.
The top offer for the 535-pound fish was submitted by the company of a popular sushi chain, which operates locations throughout Japan and internationally.
"The first tuna heralds fortune," commented the company president, a familiar bidder at the annual January sale.
Dubbed the King of Tuna, this businessman is noted for placing substantial bids for premium bluefin tuna at these auspicious year-opening auctions.
Bidding Shock and Record-Setting Past
Following the auction, the successful bidder told journalists that he was "taken aback at the final price," noting, "I believed we would be able to purchase it a little for less, but the price escalated in no time."
This latest acquisition exceeds his own notable purchases:
- He bid 56.5 million yen away in 2012.
- He spent 155 million yen in 2013.
- In 2019, he purchased a tuna for 333.6 million yen ($2.1 million).
Despite once saying that he thought he "overdid it," he has now proceeded to surpass his own record once again.
An Annual Spectacle of High Prices
The opening auction at the Tokyo fish market is notoriously known for exceptionally high prices. The previous year, the first tuna was acquired for 207 million yen by another sushi chain operator, which stated the fish would be available at its eateries across Japan.
The high-energy atmosphere at the fish market during these early morning auctions has become a major spectacle in Tokyo. Monday's auction, which began around 05:00 local time, was no different.
Immediate Consumption
The multi-million-dollar tuna was promptly processed for patrons at the entrepreneur's sushi chains immediately after the auction concluded.
"I believe like I've started the year in a good way after consuming something so fortune-bringing as the year gets underway," said one satisfied patron.